Managed Services, once the salvation of the IT industry, was invented more than twenty years ago. In computer years – it’s an antique. And while we’ve witnessed endless innovation in technology, the Managed Services model itself has been left to wither and deteriorate, suffering from antiquated economics, a rusting delivery model, and a vendor ecosystem that is eating itself.

Enter cybersecurity, the latest giga shift for small business customers and their IT providers. The proverbial last straw – cybersecurity’s colossal mass first exposed the cracks in Managed Services’ crumbling foundation, and then ultimately decimated the model that was once the savior of IT providers all over the world.

But as endemic and fatal as this sounds, it turns out the antidote to premature Managed Services aging is right in front of us. The planet’s most productive supply chains center around a single simple concept – partnership.

If you’re a Managed Services Provider being dragged into cyber by your customers, forced into it by your vendors, or tempted by it, one nugget of advice rings loud, clear, and true – you’d better find a cybersecurity partner before your customers do it for you.

Join Reg Harnish (Autotask founder and former CTO, GreyCastle Security founder and former CEO, Center for Internet Security former EVP, and currently the OrbitalFire Cybersecurity Founder and CEO) as we explore how MSPs can find opportunities in the demise of the old model and learn how to build a profitable, sustainable business model that creates customers for life.