Ethical Marketing for Next Gen MSPs by Megan Killion
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Wes Spencer
In a rapidly evolving business landscape, how do we bridge the gap between authenticity, diversity, and commercial success? Join Megan Killion, a pioneering leader in the intersection of diversity and marketing, as she elucidates this crucial balance. Megan's narrative, as an autistic, ADHD, bisexual female entrepreneur, adds a profound dimension to her discourse, showcasing not just theoretical concepts but lived experiences that have contributed to over $500m in new pipeline growth for businesses.
This presentation is a profound journey through the symbiotic relationship between diversity and ethical marketing. It serves as a testament to how embracing various perspectives and ethical considerations can unlock unprecedented realms of creativity, trust, and market relevance. Megan delves into the heart of what makes marketing ethical, the tangible benefits of diversity in marketing strategies, and how businesses can seamlessly integrate these elements for sustained growth and market dominance.
Attendees will be presented with pragmatic strategies tailored for MSPs, underpinned by real-world success stories from industry leaders. Beyond just strategies, Megan also spotlights the broader ramifications of ethical decision-making on stakeholders ranging from employees and customers to prospects, highlighting the cascading benefits of such choices.
In this era, where consumers are more discerning and value-driven than ever before, this session stands as a clarion call for businesses to align their practices with the evolving demands of the market. It's an essential exploration for MSPs, marketing aficionados, and any visionary keen on building a future where commercial triumphs are deeply rooted in diversity, ethics, and authentic engagements.
View my shitty dry run here: https://www.youtube.com/watch?v=OQky9i0klkI
Michelle Travis
Do you know how cool it is to watch your boss get better and better at sign language before your eyes because one of your colleagues is deaf?
Have you ever sat with them while they reviewed dozens of recording, transcription and translation programs to make sure that no one was disadvantaged by being unable to hear, or if their English wasn’t quite to everyone else’s level?
Then your boss needs this session.
I’ve been honored to work with Megan across multiple orgs, to have watched her grow from a little baby BDR to now, MY boss.
Megan has never stopped caring about every single member of her team, whether coaching 2-3 BDRs or running a 100 person sales team. She wants to know how every.single.member of her team can win. Even when they aren’t in her department.
Megan will call out the CEO for you, even if you’re a client. She’ll risk her revenue to make sure you’re heard and supported.
I haven’t heard this session yet, but I have watched Megan live this subject matter every day of her career, and because of that, I’ve watched her rise above those who told her kindness, ethics and diversity were a waste of time.
Megan Killion
Michelle Travis: girl you’re gonna make me cry 😭
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Thamires Oliveira
Awesome!!